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about us

Our Cycling Story

BikeGearNow started life to try and make a better Chamois Cream. And we have; a better one for Men and, in a World first, a better one especially for Women.


And things just grew from there...
For many years our first business Great Doherty has been involved in Cycling Event Sponsorship. Six times Naming Rights Sponsor of Tour of Southern Grampians (Coleraine), twice Blackburn Great Doherty Tour, Northern 3-Day Tour 2011, 2012, 2013, 2014, 2015 and again in 2016. But we wanted to do more; add to the $100,000+ we have sponsored to date.

In June 2010 work started on our Chamois Cream and after much testing, sampling and tweaking, our Australian manufacturer had the first batch on the way. The initial response was better than anticipated, especially as we had also developed a separate Women's version, creating a World First. But as enquiries continued, we were frequently asked for Custom Bike Clothing. The need was obvious, yet plenty of businesses already had Custom Bike Clothing available.

But one thing missing was a supplier of very low volumes of Quality, Printed Custom Bike Clothing. So we got to work, travelled extensively and sourced a great range of quality Custom Cycle Clothing, printed to your design or ours, from one of the most highly regarded manufacturers of Custom Bike Clothing in China, for Great Value and Quality and Italy, the home of the best Custom Cycling Clothing in the world. Plus, we figured that even if we can't all ride like the Pros, surely we can at least look like the Pros and access the same Quality of Custom Bike Kit, even if we only want a few items;



Now we supply some of Australia's largest Cycling Clubs, Tri Clubs, Sporting Groups, Community Ride Groups, Events and Teams. Even Individuals who might only want a couple of Custom Bike Jerseys or Padded Bike Shorts are welcome. In fact, some of the most interesting designs come from this area. manages all Australian, Papua New Guinea, Singapore and New Zealand Online Sales and will gladly look after all your Mens Cycling Clothing, Womens Cycling clothing, Kids clothing; in fact any Custom Bike Clothing needs.

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